Yearly Event Analysis for The Oktoberfest

The instructions received from the client were as follows:
In this essay I should analize a yearly event. I chose the Oktoberfest in Munich. From an Event Management point of view I should analyze it and than make suggestions how to improve it. Please contact me if you need further information.

About the Solutions
The solution is a four page essay consisting of more than 1000 words. The primary resources used for the project were as follows:

Czuczka, T. 2003, ‘Oktoberfest, world's biggest beer party opens in Munich’, [Online]

Mcnabb, M. 2009, ‘Munich, Germany, and Oktoberfest’, [Online]

Thoma, M. 2008, ‘The Economics of Oktoberfest’, [Online]

The first three paragraphs of the essay are reproduced below:

As an annual event, the Oktoberfest has become an international celebration which takes place in Munich in Germany. Historically, the event celebrates the marriage of Prince Ludwig to Princess Therese which took place in October in Munich and since then, a yearly festival has been held in the city. The revelries last for sixteen days starting in late September and go on till early October where drinking, traditional food and traditional dresses are the main attractions. In recent times, the event has reach gigantic proportions as people from all over Europe, America, and Canada visit Munich to take part in the celebrations. In fact, the city may have visitors coming from as far away as Japan and India when Oktoberfest is in full swing (Mcnabb, 2009).

Considering that seven to eight million people come to Munich for the Oktoberfest, it can become quite a difficult task to manage and provide for the needs of so many people. Visitors also consume huge amounts of food, alcoholic and non-alcoholic beverages which are served in both traditional and non-traditional forms. The event itself and the surrounding celebrations are heavily sponsored by local, regional and international companies since they sell and promote their products to millions of people at Oktoberfest (Mcnabb, 2009). Of course the control of the events and the manner in which they are supposed to play out is dependent on the government of Germany as well as the city government of Munich but it must be noted that it is entirely possible for an event such as this to get out of hand.

Therefore, there are several event management related considerations for the festival amongst which, the first is the issue of security. Modern recurring events such as the Olympics or sporting world cups may have the advantage of being located in different countries at different times of the year which gives an added layer of security to the event. However, this advantage is not available to the management of the Oktoberfest since it is held every year, around the same dates, at the same place. This means that the security of the event will depend on how well trained are those people who are controlling and managing the security processes at the Oktoberfest.

Other Details about the Project/Assignment
Subjects: Sociology
Topic: Event Analysis for The Oktoberfest
Level: High School
Tags:

Event Analysis, The Oktoberfest,

Price: $1.95

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Mike Carver
	Member Since: March 2006 Customer Rating: 95.4% Projects Completed: 759 Total Earnings: *Private* +1 Ratings from clients: 178

Project Details

Subjects: Sociology
Topic: Event Analysis for The Oktoberfest
Level: High School
Tags:

Event Analysis, The Oktoberfest,

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Yearly Event Analysis for The Oktoberfest

Event Analysis, The Oktoberfest,

Event Analysis, The Oktoberfest,